Bar Fridges Australia

Driving sales through digital


A wholesale business, with an e-commerce component, that had previously worked with numerous agencies. Using digital marketing, the Excitation team has generated a 447% increase in monthly revenue. 


increase in e-commerce


increase in monthly revenue


ROAS in the last 12 months

bfa fridge


Drive sales through digital campaigns

Bar Fridges Australia engaged Excitation to improve it’s e-commerce revenue. Working with multiple agencies before, Bar Fridges Australia had not been able to generate a positive ROI yet. 


Putting Digital to the test

Over the last six years, the team at Excitation have driven Bar Fridges Australia’s digital presence. 

With a large focus on Google ads, Excitation developed a strategy to transform Bar Fridges Australia’s e-commerce presence. Month after month, the revenue from e-commerce was increased and within the first year of working together, we had increased their revenue by 50%. 

Using Facebook ads, we were able to complete the digital eco-system and create a complex funnel system, targeting consumers at different stages of their journey. 

While our digital campaigns were the leading factor in driving revenue and ROI, our measurement and monitoring of MYOB, calls and other analytical programs allowed us to highlight areas of concern within the business, allowing us to scale revenue.  

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Products Used

We are always looking for more innovative ways of using data to steer our decision making. We want to ensure that we are spending our marketing budgets in the most effective way, and challenging current attribution models is pivotal for continued growth.

Louise Hovensjö
Global media and research director, GANT

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